Product innovation has been key to the ongoing success and vitality of the Virgin Drinks business, which now markets a range of more than 30 products, including Cola, Diet Cola and flavoured Cola in addition to several fruit flavoured carbonated drinks including Lemon/Lime, Orange, Lemon, Apple and many others.

The products are marketed in various pack formats depending on local market conditions, including PET and Glass bottles in the unique 'Cur-V' bottle shape as well as Cans and Dispense product for on-premise needs.

The Virgin Drinks business is entirely run via exclusive franchise [and licence] agreements with international partners, usually from within the drinks industry. Franchise relationships, together with marketing and technical support are run from a central London office.

Markets in which Virgin Drinks are currently being locally manufactured and sold include UK, USA, Canada, France, China, Switzerland, Italy, Sweden, Japan, Bangladesh, South Africa, Tunisia, Afghanistan and Iraq. Virgin Drinks is also present in the French West Indies through export opportunities. The Virgin Drinks Group sells approximately 1 million products worldwide every day.

If you’re interested in becoming a partner, please get in touch.